Founded under a warm Indian sky in 2014, Ayu creates their scents through transcending the art of perfume into a nourishing everyday ritual, with each blend informed by the energetics of Vata, Pitta and Kapha. 

All their ingredients are kind to the earth and beneficial to your being. Globally sourced and distilled using age-old methods with a selection of medicinal herbs and exotic florals that are soothing to touch and gently uplift with every inhale. 


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