IKIJI, founded in Japan by a group of craftsman. focus on creating quality products with accumulated skills and know-how. The logo is based on the tsura-no-kawaume which means 'much good fortune.' To the designer, the logo represents their connection and debt to artists and craftsmen of the past in all aspects of their creativity, both thoughtful and cheerful, also with the hope of good fortune to come to those who wear IKIJI. The root of IIJI comes from the word 'iki', referring to the aesthetic of Edo's common people, helping to express their style, behaviour and speech through their pieces. 

The clothing is developed through their materials and high quality manufacturing, with the hope to keep helping continue tradition of craftsmanship in Japan. Designed to match the modern lifestyles.